Book a session

Alexandra Jekova-Peev

Former Olympic Athlete | High-Performance Team Coach | Sport Psychologist | NLP & Positive Psychotherapy Practitioner
Inspiring Growth, Performance & Well-Being

As a former Olympic athlete, I understand the demands of high-performance environments—both in sport and in life.
My journey in professional snowboarding, shaped by dedication, setbacks, and breakthroughs, taught me the value of mental resilience, strategic growth, and the importance of a strong support system.

Today, I apply both lived experience and academic knowledge as a certified coach, sport psychologist, and consultant—empowering athletes, teams, and professionals to reach their full potential.

Through a unique blend of sport psychology, coaching, NLP, and Positive Psychotherapy, I guide individuals in:

• Goal-setting & performance optimization

• Mental resilience & emotional intelligence

• Self-awareness & confidence-building

• Stress management & adaptability

• Expanding creative thinking & flexible problem-solving

Creative Mental Processes
Creativity isn't just for artists—it's essential in elite sport, business, and leadership. I work with individuals and teams to strengthen mental agility, open new thinking pathways, and approach challenges with curiosity and innovation.
I’ve designed and facilitated training formats that provoke flexible thinking, enhance self-reflection, and support mindset shifts—especially in fast-paced or high-pressure environments.

Beyond Sports: Coaching for Leaders & Teams
High performance isn't just for athletes—it's essential in business, leadership, and personal growth.
I specialize in team dynamics, leadership development, and organizational change, using solution-focused coaching and behavioral transformation techniques. My approach combines coaching, mentoring, and psychological tools to help individuals and teams:

• Unlock hidden strengths

• Navigate transitions with clarity

• Build alignment, trust & sustainable team culture

Education & Professional Memberships
I hold degrees in sport psychology and international business, and certifications in coaching, NLP, and Positive Psychotherapy.
I’ve also built my own line of educational programs, integrating coaching, psychology, and personal development to support high-potential individuals and mission-driven organizations.

I am a proud member of:
• ICF – International Coaching Federation
• FEPSAC – European Federation of Sport Psychology
• WAPP – World Association for Positive and Transcultural Psychotherapy
• Bulgarian Association for Positive Psychotherapy

Let’s Connect & Collaborate
If you’re looking to enhance performance, build resilience, or create meaningful impact—I’d love to support your journey.
Coaching is about unlocking potential.
And together, we can turn aspirations into achievements.

Send an inquiry to alexandrajekova111@gmail.com

or connect with me on LinkedIn: http://www.linkedin.com/in/

“Coaching unlocks a person’s potential to maximize their own performance. It helps them to learn rather than teaching them.”
— Sir John Whitmore