COACHING session

Hi, I am Alexandra Jekova and my mission is to inspire each individual for personal growth.

As a former Olympian, born in Bulgaria, I faced many obstacles on the world sports scene of Snowboarding. It was a real challenge to become a professional athlete, but together with my family, team, and sponsors, I managed to accomplish historical results for my country.

I’ve learned through hard work, failure, success, and experience.

After my retirement from the sport, I decided to dedicate my life to endless self-improvement. Now my passion is to help other people develop their potential for excellence. As a coach who completed the training program of Mentor Coaches Bulgaria with the International Coaching Federation (ICF), I follow the core competencies established in a professional code of ethics and standards.

Coaching nowadays is used in sport, life, and business. It helps modern people find the answer to their inner doubts and desires. 

Teaching, Coaching, Mentoring, and Counselling are different practices that I approach with a unique methodology.

My sessions are a combination of  Neuro-linguistic programming (NLP) coaching techniques in the studio and outdoor practices. NLP is a psychological approach for analyzing strategies used by successful individuals and is often applied to reach a personal goal. It relates thoughts, language, and patterns of behavior learned through experience to specific outcomes.

Through the sessions, I explore the needs, motivations, desires, and skills to assist an individual in making real, lasting change. I use questioning techniques to facilitate coachees’ own thought processes in order to identify solutions and actions.

By observation, I creatively apply tools such as one-to-one training, facilitating, and counseling. 

I encourage clients to continually improve competencies and to develop new mental states and skillsets were necessary to achieve their goals.


“Coaching is unlocking a person’s potential to maximize their own performance. 
It is helping them to learn rather than teaching them.”

Alexandra Jekova