Hi, I am Alexandra Jekova and my mission is to inspire each individual for personal growth.

As a former Olympian, born in Bulgaria, I faced many obstacles on the world sports scene of Snowboarding. It was a real challenge to become a professional athlete, but together with my family, team and sponsors I managed to accomplish historical results for my country.

I’ve learned through hard work, failure, success and experience.

After my retirement in sport, I decided to dedicate my life to endless self- improvement. Now my passion is to help other people develop their potential for excellence. As a coach completed the training program of Mentor Coaches Bulgaria with the The International Coaching Federation (ICF) I follow the core competencies established in a professional code of ethics and standards.

Coaching nowadays is used in sport, life and business. It helps modern people find the answer of their inner doubts and desires. 

Teaching, Coaching, Mentoring and Counselling are different practises that I approach with unique methodology.

My sessions are a combination of  Neuro- linguistic programming (NLP) coaching techniques in studio and outdoor practises. NLP is a psychological approach for analysing strategies used by successful individuals and often applied to reach a personal goal. It relates thoughts, language, and patterns of behavior learned through experience to specific outcomes.

Through the sessions I explore the needs, motivations, desires and skills to assist an individual in making real, lasting change. I use questioning techniques to facilitate coachees’ own thought processes in order to identify solutions and actions.

By observation, I creatively apply tools such as one-to-one training, facilitating, and counselling. 

I encourage clients to continually improve competencies and to develop new mental state and skillset where necessary to achieve their goals.


“Coaching is unlocking a person’s potential to maximise their own performance. 
It is helping them to learn rather than teaching them.”

Alexandra Jekova