Coach & High-Performance Team Coach, with personal practice
Founder of the self-help platform "Growth Club by Alexandra Jekova"
Coach, mentor, and consultant of young athletes and entrepreneurs
Sport Psychologist for Bulgarian Football Union
Sport Psychologist and Mental Coach for Baller Management
Motivational Speaker
Digital content creator
Lover of outdoor and extreme sports
Environmental activist
Sporting and competitive past:
Competed at the FIS Snowboard World Cup in the period 2003-2018
4 x Olympian 2006-2018
2 x Olympic finalist; Sochi 2014, Peong-Chang 2018
2 x Snowboard World Championship Finalist; Kreischerg 2015, Sierra Nevada 2017
17 x World Cup podiums
3 x World Cup Gold Medals
European Champion
Champion of the Winter Universiade in Granada
Sport: Snowboarding
Discipline: Snowboard Cross /Snowboard X/
Education: National Sports Academy, Soft Uni, Harvard Business School, University of British Columbia, Erickson Coaching International
Currently: Master in "Sports Psychology" at the National Sports Academy "Vasil Levski"
Certifications: International Coaching Federation, International Kitesurfing Organisation, Ministry of Youth and Sport in Bulgaria, Soft Uni Digital, Harvard Business School, University of British Columbia
Languages: Bulgarian (native), English
Alexandra has been competing on the international snowboard scene since she was 11. She has been participating in all snowboard disciplines, but she focused on the Snowboard cross, which is the youngest and most attractive for the audience. She has won many titles on the FIS Snowboard World Cup Tour. She was a finalist at the Winter Olympic Games in Sochi and Korea and a medalist in the Winter X Games- USA. Alexandra was thirteen times Bulgarian National Champion 2003-2018 and 67 times in the top 10 Snowboard World Cup.
1st for the Europe Cup overall standings in 2006.
Two times 2nd at the Junior World Championships 2007.
Seventeen-time medalist from FIS Snowboard World Cups 2007-2018.
Three times gold medalists of the FIS Snowboard World Cup.
2nd in the overall ranking for the FIS World Cup Crystal Globe 2011.
1st in the World rank list by points for the Crystal Globe, by FIS World Cup 2011.
3rd in the overall ranking for FIS World Cup Crystal Globe 2012.
The silver medalist from Winter X Games 2012. (the only for Bulgaria)
3rd in the overall ranking for FIS World Cup Crystal Globe 2014.
5th at the Winter Olympic Games in Sochi 2014.
4th at the Snowboard World Championships in Austria 2015.
1st place Winter Universiade Granada 2015.
1st at the World Cup in Veysonnaz Switzerland 2016.
*2016-2017 recovering from knee injuries
4th at the Snowboard World Championships Sierra Nevada Spain 2017.
6th place Winter Olympic Games Peong Chang Korea 2018.
*2018-2019 recovering from a shoulder injury obtained after a severe fall in training.
2019 retires from racing for an unspecified period…
2022 Alexandra won the Cup of Bulgaria title in Snowboard cross
Advertising campaigns: First Investment Bank, Audi, A1, Burton, Drag, Giro, Bioderma, Drop-In, P&G, Kymco, Vivatel, Sector 9, Nestle, Bansko Ski Resort, Frutelli, My protein, Tag Heuer, Energizer, Moroccanoil, CAT, Avon, Smart Toddis, Sports Depot, Mineral water Velingrad, Honor, Pirinsko, Picantina, Ahmad Tea, Eau Thermale Avene, Higher Nature, Fit Spo, Nescafe, Pulse Fitness and Spa, Luxury Discounts, Anex baby, Krilixir and many others…
Publications: Forbes, ELLE, EVA, Harper’s Bazaar, Vanity Fair-Canada, Cosmopolitan, Glamour, Grazia, OK, HELLO, INTRO, Maxim, Bulgaria Air, Za Jenata, Slavy sports magazine, Za Horata, Freestyle, Sofia Guide, Whiteroom, X-Factor, BTA Paraleli, Ski& Board, Good Food, Bravo, Olympic horizons, all Bulgarian newspapers and online sport and lifestyle media, others…
TV shows: BNT, BTV, Nova TV, TV7, Ring TV, RE TV, DIEMA, MM, Eurosport, Eurosport 2, etc.
TV shows: Ford Boyard, Dancing Stars
Movies: "Equilibrium", "Bulgaria in Four Seasons"
TV movie episode appearance: "Dear Hiers"
Radio shows: BNR, Darik, FM+, RFI, Gong, BG Radio
Participation in Bulgarian Podcast episodes
As one of the famous and significant Bulgarian winter sports athletes, Alexandra is a thought leader fueling environmental and social campaigns promoting a conscious, and healthy lifestyle.
Alexandra has international experience as an ambassador for various brands.
She has experience in the sports conditioning of athletes.
She is currently practicing as an individual and team High-Performance coach. She is certified by the International Coaching Association ICF.
She supports the development of Bulgarian snowboarding by participating in the training and mentoring of young generations.
She is a professional in marketing, with good experience in the organization of events and the organization of production processes.
In the last three years, she has been successfully managing and developing a personal practice and a private business.
She consults as a coach to individual clients and start-up businesses.
Christina's mother. Wife of Christo.
Fourteen times Bulgarian National Champion 2003-2022
1st for the Europe Cup overall standings in 2006
Two times 2nd at the Junior World Championships 2007
17 times medalist from FIS Snowboard World Cups 2007-2014
Two times gold medalist of FIS Snowboard World Cup 2011
2nd in the overall ranking for FIS World Cup Crystal Globe 2011
3rd in the overall ranking for FIS World Cup Crystal Globe 2012
Winter X Games Silver Medalist 2012
3rd in the overall ranking for FIS World Cup Crystal Globe 2014
5th at Sochi Winter Olympic Games 2014
4th at the Snowboard World Championships in Austria 2015 and Sierra Nevada 2017
1st place Winter Universiade Granada 2015
1st place FIS Snowboard World Cup Veysonnaz 2016
Award for contribution to sport by the Prime Minister of Republic of Bulgaria Mr. Boyko Borisov - 2011.
Award for contribution to sport by the Minister of Youth and Sports Mr. Svilen Neykov- 2011.
Nominated for athlete of the year 2012
Forbes magazine award winner - “30 talents under 30”
Among the top 100 most influential women in Bulgaria by "Manager Magazine"
Among the top 100 most influential women in Bulgaria by "Forbes Magazine"
Student of the Year in category ”Sport” 2013
Award-winning "Sport for a peaceful world "of Bulgarian Sports Totalizator
5 times winner of the Press Club " Bulgaria" prize "Golden Award of Bulgaria"
Awards for contribution to sport from the National Sports Academy " Vasil Levski".
Winner of "Sport Ikar" Award 2014
3rd "Best athlete" in Bulgaria for 2014.
top 10 "Best athletes of Bulgaria" for 2018.