ALEXANDRA JEKOVA

Alexandra Jekova

 

Contractor at Alana Design

Marketing Manager

ICF coach

IKO instructor

Coach at sports club Blade 

CEO/Product designer at WILD SPIRIT 

Snowboarder, Kitesurfer, Sustainable activist 

Competed at FIS Snowboard World Cup Tour 2003- 2018

4x Olympian/ 2x Olympic Finalist /17 x World Cup podiums/ 3 x World Cup Gold medals  /European Champion/ University Champion

Discipline: Snowboard Cross /Snowboard X/

Education: National Sports Academy, New Bulgarian University, Soft Uni Digital University, Harvard business school

Certifications: International Coaching Federation, International Kitesurfing Organisation, Ministry of Youth and Sport in Bulgaria

Languages: Bulgarian (native), English

SPORT BIOGRAPHY

Alexandra has been competing on the international snowboard scene since she was 11. She has been participating in all snowboard disciplines, but in the past few years, she focused on the Snowboard cross, which is the youngest and most attractive for the audience. She has won many titles from the FIS Snowboard World Cup Tour. She was a finalist at the Winter Olympic Games in Sochi and Korea and a medalist in the Winter X Games- USA. Alexandra was thirteen times Bulgarian National Champion 2003-2018 and 67 times in the top 10 Snowboard World Cup.

  • 1st for the Europe cup overall standings 2006 

  • Two times 2nd at the Junior World Championships 2007 

  • Seventeen times medalist from FIS Snowboard World Cups 2007-2018 

  • Three times gold medalist of FIS Snowboard World Cup 

  • 2nd in the overall ranking for the FIS World Cup Crystal Globe 2011

  • 1st in the World rank list by points by FIS World Cup 2011

  • 3rd in the overall ranking for FIS World Cup Crystal Globe 2012

  • Silver medalist from Winter X Games 2012

  • 3rd in the overall ranking for FIS World Cup Crystal Globe 2014

  • 5th at the Winter Olympic Games in Sochi 2014

  • 4th at the Snowboard World Championships in Austria 2015

  • 1st place Winter Universiade Granada 2015

  • 1st at the World Cup in Veysonnaz Switzerland 2016

    *2016-2017 recovering from knee injuries

  • 4th at the Snowboard World Championships  Sierra Nevada Spain 2017

  • 6th place Winter Olympic Games Peong Chang Korea 2018

  • *2018-2019 recovering from shoulder injury 

Media Coverage

Advertising campaigns: Investment Bank, Audi, A1, Burton, Drag, Giro, Bioderma, Drop-In, P&G, Kymco, Vivatel, Sector 9, Nestle, Bansko Ski Resort, Frutelli, My protein, Tag Heuer, Energizer, Moroccanoil, CAT, Avon, Smart Toddis, Sports Depot, Mineral water Velingrad, Honor and others…

Publications: Forbes, ELLE, EVA, Harper’s Bazaar, Vanity Fair-Canada, Cosmopolitan, Glamour, Grazia, OK, HELLO, INTRO, Maxim, Bulgaria Air, Za Jenata, Slavy sports magazine, Za Horata, Freestyle, Sofia Guide, Whiteroom, X-Factor, BTA Paraleli, Ski& Board, Good Food, Bravo, Olympic horizons, all Bulgarian newspapers and online sport and lifestyle media, others…

TV shows: BNT, BTV, Nova TV, TV7, Ring TV, RE TV, DIEMA, MM, Eurosport, Eurosport 2, etc.

Tv shows: Ford Boyard, Dancing Stars

Movies: "Equilibrium", "Bulgaria in Four seasons"

Tv movie episode appearance: "Dear Hiers"

Radio shows: BNR, Darik, FM+, RFI, Gong, BG Radio

As one of the most famous and significant Bulgarian winter sports athletes, Alexandra is a thought- leader fueling environmental and social campaigns promoting a conscious, and healthy lifestyle.

She is a global ambassador for Re/ Mind breathing app and Generation 24K Gold collection.

She specializes in health, fitness, and coaching.

She is dedicated to the Bulgarian snowboard development, taking part in the education of the young generations.

Professional in digital marketing, event management, and product management.

Currently, she is into management and business development.

 

Awards

  • Thirteen times Bulgarian National Champion 2003-2018

  • 1st for the Europe cup overall standings 2006 

  • Two times 2nd at the Junior World Championships 2007 

  • 17 times medalist from FIS Snowboard World Cups 2007-2014

  • Two times gold medalist of FIS Snowboard World Cup 2011 

  • 2nd in the overall ranking for FIS World Cup Crystal Globe 2011

  • 3rd in the overall ranking for FIS World Cup Crystal Globe 2012

  • Winter X Games Silver medalist 2012

  • 3rd in the overall ranking for FIS World Cup Crystal Globe 2014

  • 5th at Sochi Winter Olympic Games 2014

  • 4th at the Snowboard World Championships in Austria 2015

  • 1st place Winter Universiade Granada 2015

  • 1st place FIS Snowboard World Cup Veysonnaz 2016 

Other awards

  • Award for contribution to sport by the Prime Minister of Republic of Bulgaria Mr. Boyko Borisov - 2011.

  • Award for contribution to sport by the Minister of Youth and Sports Mr. Svilen Neykov- 2011.

  • Nominated for athlete of the year 2012

  • Forbes magazine award winner - “30 talents under 30”

  • Among the top 100 most influential women in Bulgaria by Manager Magazine

  • Among the top 100 most influential women in Bulgaria by Forbes Magazine

  •  Student of the year in category ”Sport” 2013

  •  Award-winning "Sport for a peaceful world "of Bulgarian Sports Totalizator

  • 5 times winner of the Press Club Bulgaria prize "Golden award of Bulgaria"

  • Awards for contribution to sport from the National Sports Academy.

  • Winner of "Sport Ikar" award 2014

  • 3rd "best athlete" in Bulgaria for 2014.  

  • top 10 "best athlete" in Bulgaria for 2018.